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Questions: What Is Meaning And Concept Of CRM In Business The Context Of Grafton Merchantingroi? How Can The Effectiveness Of CRM Be Measured In The Context Of Grafton Merchantingroi? Which Strategy Could Improve The CRM In Business The Context Of Grafton Merchantingroi? Answers: Introduction This element of research methodology could facilitate to select the technique to accomplish the aim and objectives of the research. This chapter entails certain components such as research design, sampling and data collection tools. It will enable to create appropriate results associated with the research time period. In this way, the targeted time period for attaining any research could unfavorably impact the research outcome. The primary data gathering technique could take more time duration as it may impact the research result. For avoiding the research concern, e-mail technique will be used as it would enhance the probability of conducting a successful research (Maklan, et. al., 2015). Research Design Under this research study, an explanatory research technique will be implemented to explain the research issue in detail. This research design could allow for obtaining accurate data with regards to research concern, which could be effective to collect the observation of participants regarding the research matter (Ramesh, and Chauhan, 2014). It would be effective to attain the research aim and objectives in a targeted period of time. It is also beneficial to understand the cause and effect relationship between CRM and business organization. In this research study, the exploratory research design will not be considered because there is no need to collect the new data for this research issue (Rapp and Ogilvie, 2015). Research Strategy The strategy of a research play vital role in attaining specified aim and objectives of research in a methodological mode. There are certain research strategies that will be used for this investigation like qualitative, quantitative and mixed research strategy. For this dissertation, mixed research strategies will be implemented to obtain reliable outcome and solve research matter. In such way, qualitative research strategy will enable to pool the non-numeric information related to the effectiveness of CRM in businesses (Hutchinson, et. al., 2015). Beside this, the quantitative research strategy to pool the numeric information regarding research issue. Data Collection Method The data collection technique could aid to pool the appropriate information with regards to research concern. In a research study, two kinds of data collection techniques are entailed like primary and secondary data collection technique. For this dissertation, both primary and secondary data collection method will be used to collect accurate data about the research concern. In this, the primary data collection technique will facilitate to pool the fresh information associated with research matter (Aloini, et. al., 2016). Further, the primary data collection method considers different sources such as survey through questionnaire and interview to collect the primary information. As a result, it will aid to enhance the reliability and validity of the research. In contrast to this, secondary data collection method facilitates to gather a theoretical understanding about current research issue. There are certain techniques which could be considered in secondary data collection technique li ke a book, journal article, offline and online sources and company websites (Rahimi, et. al., 2016). Sampling Method Under this dissertation, both probability and non-probability sampling technique will be used to gather the data with regards to research concern. Since, the probability sampling technique is implemented to choose the participants from a large number of people. Under the probability sampling strategy, simple random sampling strategy will be used to provide equal chances to the employee for responding to the survey through a questionnaire (Owens, 2014). In contrast to this, non-probability sampling strategy is used to choose the employees in a systematic manner with the intention of the interview. Under this strategy, convenience sampling strategy is used to select the marketing manager as per their convenience (Bhattacharya, 2016). For this dissertation, 20 employees of Grafton Merchanting RoI (Sales Representative) will be selected from a different region of Ireland for conducting the survey through a questionnaire. Along with this, a Commercial Manager will be selected of Grafton M erchanting RoI Ireland for an interview. In addition, open questionnaire structure will be used for an interview to get depth information and close-ended questionnaire will be used to respond to one word in the survey through a questionnaire. Before conducting the research, an email will send prior consent to Commercial Manager and employees for getting their approval (Nair, et. al., 2016). The email will be imperative to provide an appropriate guideline for the questionnaire. Data Analysis Method The data analysis technique is a significant technique to evaluate the gathered information about the research. There are two techniques for analyzing the data named inferential and statistical data analysis method. For this dissertation, the descriptive statistical data analysis technique will be practiced as could be effective to examine the data methodologically. For obtaining the statistical information, MS-excel software will be used because it could support to obtain a reliable and valid outcome. In this research study, different pie and column charts, bar diagram and histogram will be used to interpret the data and understand the research issue (Mokhtar, 2014). Research limitation Research limitation could direct impact on the research outcome. There are certain factors that are considered in the research limitation like time, cost and resources as it could create complexities to complete the research in a targeted time period. In this way, the targeted time period for attaining any research could unfavorably impact on the research outcome. The primary data collection technique could take more time duration as it may impact on the research result. E-mail method will also be effective for avoiding the research concern and enhancing the probability of getting the success (Maklan, et. al., 2015). Ethical Consideration Ethical consideration could be beneficial to get optimistic outcome regarding research concern. For this dissertation, the ethical norms will support to improve the quality of research outcome (Pedron, et. al., 2016).There are certain factors that are considered in the ethical norms like guidelines of the university, manipulation of data and adequate referencing because it could aid to avoid the ethical concern from the research. In addition, it is also found that the confidentiality of employees and managers should be maintained as it could support to build an effective relationship in long-term. As a result, it would be beneficial to complete the research in an ethical manner (Leligdon, et. al., 2015). Potential outcome This research proposal could support to generate a detailed understanding regarding the effectiveness of CRM in business in the context of Grafton Merchanting RoI. This research proposal would be also significant for the existing and upcoming organizations as it builds the comprehension with regards to meaning and concept of CRM in business in the context of Grafton Merchanting RoI. It would also assist the existing corporation to understand the role of implementing the CRM in business in the context of Grafton Merchanting RoI. It would also be significant for a representative to comprehend the strategy to improve the CRM in business in the context of Grafton Merchanting RoI.This research program will contribute towards the development of the knowledge of the concept of CRM and its importance for the business.The discussion has been made regarding the key elements of CRM along with the role played by CRM in contributing to the performance of the business. Knowledge of various strategies will be discussed which can be used for the purpose of enhancing CRM usage in business. There are various benefits attached with the use of CRM to the business. This research report supports to gain the understanding about different methods and data that will be used in the study. Timetable The timeframe has been prepared so as to allocate time for the execution of every activity. It is essential to complete the research program within the time allocated so as to maintain the reliability and authenticity of the research program. This action plan has discussed different activities of the research along with the duration allocated for completion of the activity. Description of the activity is provided so as to provide an overview of the inclusions of the activity. Serial no. Activities Duration (Weeks) Description 1) Defining research objectives 2 In this activity, objectives of the research program will be defined. Objectives will be defined for guiding the efforts in the right direction. 2) Literature 3 In this activity, data related to the research topic will be presented so as to enhance the knowledge of the research topic. 3) Methodology 5 Different research methods will be discussed which will be used for the research. 4) Research design 3 The research design for the research will be discussed. 5) Collecting primary data 4 Data will be assembled with the help of primary sources. 6) Data analysis / Interpretation 3 Data assembled will be analyzed and evaluated. 7) Discussion 2 The discussion will be made regarding the findings of the data analysis process. 8) Final write up 2 Key summary of the research will be provided. Gantt chart As per the above Gantt chart, it can be demonstrated that methodology and primary data collection will go along with other research activities for conducting the research. Hence, it could be stated that Gantt chart is used to represent the activities and time that will be taken to complete the research (Carmen and Marius, 2016). Conclusion From the above interpretation, it can be concluded that customer relationship management is supportive to access communication through customer lifecycle. It could also be crucial to develop a favorable relationship with a huge amount of consumer in a limited period. It can also be summarized that the research methodology supports to determine an appropriate technique to collect the data about research matter. References Aloini, D., Dulmin, R., Mininno, V., and Spagnesi, A. (2016) Benefits and Barriers of Social/Collaborative ERP Systems: A State of the Art and Research Agenda, InStrengthening Information and Control Systems(pp. 171-184). USA: Springer, Cham. Bhattacharya, P. 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